Walter DeVries
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Walter Dale de Vries (November 13, 1929 – November 27, 2019) was a political consultant, author, and founder of the North Carolina Institute of Political Leadership. James M. Perry, the chief political correspondent for ''The Wall Street Journal'', said this about his book ''The Ticket-Splitter'' (1972): "DeVries and Tarrance, scholars who have worked in the political hedge-rows, have brilliantly destroyed generations of
conventional wisdom The conventional wisdom or received opinion is the body of ideas or explanations generally accepted by the public and/or by experts in a field. In religion, this is known as orthodoxy. Etymology The term is often credited to the economist John K ...
about how America votes and why they vote as they do. ''The Ticket-Splitter'' has opened new vistas in political research techniques and election strategies." Writing in 1972, Andrew M. Greeley remarked that "Walter DeVries and Lance Tarrance Jr. have apparently pinpointed a change which exists in the real world apart from the 'Op-Ed' page of the New York Times. If party identification has not changed much, 'ticket-splitting' has. In 1944 there were 41 Congressional districts that voted for one party for the Presidency and another for the House of Representatives. In 1956 there were 130 such districts; in 1964, 145... From 1914 to 1962 there was only one year when there were more than six states which elected a Senator from one party and a Governor from another... Since 1962 the average number of 'incongruences' has been eleven per year..." Significantly, "DeVries and Tarrance ... point out that the 'ticket-splitter' is not the 'independent' described by Angus Campbell and his colleagues from the Survey Research Center – a voter without conviction or commitment. Rather, the 'ticket-splitter' is both more concerned and better informed than the straight-party voter. He is more likely to be young, professional, college-educated, and to have an income of over $10,000. He is part of America's post-World War II, college-educated, professional class."


Biography

Walt de Vries was born in Holland, Michigan, in 1929. He was the oldest of seven sons of Dutch immigrants. He enlisted in the 2nd Armored Division of the U.S. Army (1948–49) and was recalled to active duty as an Intelligence NCO with the Army Security Agency in Korea (1950–51). He later received a B.A. from
Hope College Hope College is a private Christian liberal arts college in Holland, Michigan. It was originally opened in 1851 as the Pioneer School by Dutch immigrants four years after the community was first settled. The first freshman college class matricul ...
in 1954. He then went on to earn an M.A. and Ph.D. in
political science Political science is the scientific study of politics. It is a social science dealing with systems of governance and power, and the analysis of political activities, political thought, political behavior, and associated constitutions and la ...
and
social psychology Social psychology is the scientific study of how thoughts, feelings, and behaviors are influenced by the real or imagined presence of other people or by social norms. Social psychologists typically explain human behavior as a result of the r ...
from
Michigan State University Michigan State University (Michigan State, MSU) is a public university, public Land-grant university, land-grant research university in East Lansing, Michigan. It was founded in 1855 as the Agricultural College of the State of Michigan, the fi ...
in 1955 and in 1960, respectively. De Vries became director of research & strategy in George Romney's three successful campaigns for governor (1962, 1964 & 1966) and in his presidential campaign during 1967, but he resigned that position in November 1967. He also served as Romney's executive assistant in the administration of the Michigan state government from 1962 to 1967. From 1969 to 1972 professor of political science at the
University of Michigan , mottoeng = "Arts, Knowledge, Truth" , former_names = Catholepistemiad, or University of Michigania (1817–1821) , budget = $10.3 billion (2021) , endowment = $17 billion (2021)As o ...
. From 1973 to 1979 he was an associate professor in the Institute of Policy Sciences and Public Affairs at
Duke University Duke University is a private research university in Durham, North Carolina. Founded by Methodists and Quakers in the present-day city of Trinity in 1838, the school moved to Durham in 1892. In 1924, tobacco and electric power industrialist James ...
. In 1981 he was appointed an adjunct professor at the
University of North Carolina Wilmington The University of North Carolina Wilmington (UNCW or UNC Wilmington) is a public research university in Wilmington, North Carolina. It is part of the University of North Carolina System and enrolls 17,499 undergraduate and graduate students eac ...
. From 1969 through 1987 de Vries was the president of de Vries & Associates, Inc., a public relations, polling, media production, and campaign consulting firm. His company conducted more than 350,000 in-the-home and telephone surveys with registered voters for political, commercial, governmental and media clients. He has served as a campaign consultant to presidential, U.S. Senate, gubernatorial, congressional, state legislative and referendum campaigns in 35 states and several countries. He served on the Wrightsville Beach Planning Board from 2011 to 2013. De Vries wrote and produced for television from 1960 until his death. His business, de Vries and Associates, Inc., has written and produced full-length documentaries, mini-documentaries, special telecasts, PSA's and commercials for public television, commercial television, cable networks, and satellite systems.


Personal life

Walter de Vries met Lois Cook while still in high school. They were married in September 1950, when de Vries was subsequently recalled for military duty in Korea. They have four sons: Michael Dale (1952), Robert Cook (1953), Steven Richard (1957), and Walter Dann (1962). De Vries, an avid sailor and also longing to be near the ocean, moved the family from Michigan to Marblehead, Massachusetts, and then ultimately south to the coastal town of Wrightsville Beach, North Carolina, in 1972.


Works

*''The Ticket-Splitter: A New Force in American Politics'' 1972 Foreword by: David S. Broder Co-Author: V. Lance Tarrance Jr. *''The Transformation of Southern Politics'' 1976 Co-Author: Jack Bass. David S. Broder of ''The Washington Post'' said the book was a "compelling story with insights on every page." Tom Wicker of ''The New York Times'' called it "definitive". *''Checked and Balanced: How Ticket-Splitters are Shaping the New Balance of Power in American Politics'' 1998 Co-Author: V. Lance Tarrance. Everett. C. Ladd of the Roper Center for Public Opinion said that Tarrance and De Vries "continue their leading work in this major new book—essential reading for all who want to understand the evolution of American politics."


Founder/member

*Delegate to Michigan Constitutional Convention to rewrite the Michigan Constitution. (1962) *Fellow of the Institute of Politics in the
Kennedy School of Government The Harvard Kennedy School (HKS), officially the John F. Kennedy School of Government, is the school of public policy and government of Harvard University in Cambridge, Massachusetts. The school offers master's degrees in public policy, public ...
at Harvard University. (1968–69) *Co-founder and member of the
American Association of Political Consultants The American Association of Political Consultants (AAPC) is the trade group for the political consulting profession in the United States. Founded in 1969, it is the world's largest organization of political consultants, public affairs professio ...
(1969). :From the AAPC website: *Founder – North Carolina Institute of Political Leadership (1987) :In January 1989, de Vries was appointed the executive director of the N.C.I.P.L. The purpose of the program is to improve the quality of political leadership in North Carolina at the state and local levels. Each year, two classes of twenty Fellows—with outstanding leadership potential—are selected by the Institute's Board, and they spend ten weekends in a training program designed to make them familiar with the state's political and policy processes and campaign techniques. Over 1,500 Fellows have graduated from the Institute's hands-on program and serve in elective and appointive political and governmental positions. Dr. de Vries retired as IOPL Director in July 2004. :Since 1991, the North Carolina Institute of Political Leadership has helped start similar programs in Massachusetts, Michigan, Virginia, Ecuador, and South Africa.


Awards

*Young Man of the Year Award (Grand Rapids Junior Chamber of Commerce) (1962) *Order of the Long Leaf Pine Award (1998) one of North Carolina's highest honors, by Governor James B. Hunt Jr. *Lifetime Achievement Award (2010) North Carolina Institute of Political Leadership.


References

{{DEFAULTSORT:DeVries, Walter American political consultants 1929 births 2019 deaths Hope College alumni University of Michigan faculty